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What is Digital Marketing?

Digital Marketing has become an integral part of organisational strategy, leave alone marketing strategy. With smartphone sales soaring, consumers are relying on digital channels to make their buying decisions. For brands this is an opportunity as well as a distraction.

Digital marketing is any form of marketing that exists online; and it encompasses both the online assets, as well as, the tactics used by marketers.

Your online assets would be all the various forms of content that is associated with your brand. This includes, websites, blog posts, social media channels (Facebook, LinkedIn, Twitter, Instagram, etc.), branding assets and more. Efficiently using these assets would be dependent on the online tactics you use. This would include: Search Engine Optimization (SEO), Content Marketing, Inbound Marketing, Social Media Marketing, Marketing, Email Marketing, etc. 

advantages of Digital Marketing

The advantage of digital marketing a.k.a online marketing, as compared to traditional forms of marketing, is that consumers are able to engage with the business online. The feedback is instant and therefore, it is easier for marketers to track what is working or not with their clients and tweak their approach accordingly. Moreover, communicating with the customers has become easier through digital marketing. Customers these days are informed, restless and  want to be treated well, and digital marketing does just that. By making their brand experience more personalised, you have a higher chance of retaining your customers and converting potential leads. 

Being a Digital Marketing Agency providing online marketing services in Bangalore we understand the needs and expectations of Startups, IT Companies, Enterprises, SMB’s and B2B companies.

channels of Digital Marketing

Social Media Marketing 

Social Media Marketing (SMM) is the natural way to keep your existing and potential customers engaged. This is where you can really elevate your brand to the next level using your creativity. The most popular social media platforms for businesses are Facebook, Instagram, Twitter, and LinkedIn. All these social media channels, also have a sophisticated analytics tool that is integrated within them. This can be used to track your reach, engagement, and conversion. The aim of SMM is to educate your audience, build awareness, drive conversions, and manage reputations. Moreover, it can really drive engagement and build brand visibility.

Search Engine Optimization

Search Engine Optimization, or SEO for short, is the most critical piece of your Digital Marketing puzzle. By using the right keywords, you are leading search engines to your website. The more SEO optimized your website is, the higher it will rank on the search engine results page, leading to greater visibility of your website. As with any form of digital marketing, the more people see you online, the greater the chance that they will become potential customers.

Search Engine Marketing (SEM)

Search Engine Marketing (SEM) is all the processes you do to help a search engine find and rank you. This can either be done organically, like in the case of SEO or paid through Paid Search Marketing. Pay per click (PPC) is when you pay to advertise within the sponsored listings of a search engine or partner site, each time your ad is clicked. This is another way to gain visibility and engagement

Content Marketing 

At the end of the day, content should be at the core of any marketing strategy. By sharing content that is engaging and valuable, you increase your chances of retaining existing customers, as well as, attracting and converting prospects into customers. Creating blogs are a great way to educate your readers about the industry, your products/services, and more. Your brand’s personality can really come through in these write-ups, making people connect with you. Other types of content could include: case studies, videos, white papers, infographics and more.

Email Marketing 

Email marketing is still considered to be one of the most effective digital marketing strategy. If done well, it can convert prospects into customers, and help strengthen the bond between existing clients. Personalized emails, social sharing, and a meaningful call to action, can all help to increase the return on investment (ROI) and conversion rates. Moreover, it is essential that your emails are personalized and speak to the audience listening.

Marketing Automation

80 percent of operational tasks can be automated using marketing automation software. From email marketing, web analytics, social media marketing, landing pages, forms, visitor tracking, content management, and CRM; all the relating tasks can be automated. However, it is important to keep in mind the importance of choosing the right marketing automation software for your needs.

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