KNOW YOUR AUDIENCE
Spend time to discover who your audience really is. Their titles don’t define who they really are, after all they are just people like you and me.
Understanding your customers’ aspirations, goals and challenges will help you better communicate with them. Identify how your product or service addresses their aspirations and anxiety and use it to your advantage.
WRITE LOVEABLE CONTENT
Stop writing for machines or search engines. Let that be a by-product of your content writing efforts. First, write for humans. Write to inform and educate your customer about the value you bring to him or his business.
DON’T BE SHY, SHOUT IF YOU HAVE TO
Engage with your audience across all digital, social and offline channels. Go beyond just showcasing your products and services. Share information which really matters in your industry. Make your company an interactive ‘personality’ like the rest of us.
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