NURTURING THE BRAND IN YOUR BUSINESS
What makes your business tick? Is it the people? Is it the exceptional quality of your service? Or is it the great product you are selling? Identifying the core element that keeps your business going is a great place to start your branding journey. Own this as your key brand identity. Share it with your employees and associates. Live it. Love it.
BEYOND A GREAT LOGO
Yes, a logo is important. But does it have to tie into what you do or how you see your business? That is always a debate. Sometimes a logo is just as big a deal as one might make of it. What really matters is all the stories you knit around it to hold its remarkable presence that people remember.
TELL ORIGINAL STORIES
Take advantage of the many digital and social channels to share authentic and original information about your company and its products and services. Write constantly and write to engage. Raise the trust bar with your patrons and viewers.
You need not don a magician’s hat. Most times the most creative visuals are the most simple ones. Tie in crisp content with beautiful colors and lay them down over a foundation of solid concepts.
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