Your Blog reflects your Persona
What will you write today?
WRITE TO EDUCATE
Executives and Brands are extremely conscious of what they write on their blog channel. Everyone wants to be politically correct, technically accurate and sound intelligent. The truth of the matter is, if you have something meaningful to say which resonates with your audience then none of this will matter.
Have you ever read an article online which genuinely left an impression on you. Think about it, why did that happen? Was the author more intelligent than you, did they have better vocabulary or were they naturally gifted?
The fact is that they were able to touch a part of your conscious by educating you or validating something which you already knew.
Most successful blog channels are born out of high quality educational content. Have that and you wont have to spend zillions on marketing dollars. The idea is to share your experiences, knowledge and learnings with your target audience.